The Lucky Cheeks Team


The Lucky Cheeks Story

Behind the Lucky Cheeks brand is
the founder, designer and managing director Muriel Klink.
Muriel Klink, entrepreneur by passion
With the launch of her own lingerie brand Lucky Cheeks, a dream comes true for Muriel.
Early on she dreamt of running her own small lingerie boutique. Delicate embroidery, high-quality materials and intricate lace from well-known international lingerie labels fascinated the Belgian-born lingerie designer in her youth.
During her school years, Muriel Klink began taking sewing courses and creating her first textile creations. Photography was another passion of the dedicated student. During her studies in industrial engineering, Muriel set up a darkroom in her small apartment and developed unique photographic art. She had no idea that this talent would come in handy later on in her career when she decided to found Lucky Cheeks.
Behind the Lucky Cheeks brand is
the founder, designer and managing director Muriel Klink.
Muriel Klink, entrepreneur by passion

With the launch of her own lingerie brand Lucky Cheeks, a dream comes true for Muriel.
Early on she dreamt of running her own small lingerie boutique. Delicate embroidery, high-quality materials and intricate lace from well-known international lingerie labels fascinated the Belgian-born lingerie designer in her youth.
During her school years, Muriel Klink began taking sewing courses and creating her first textile creations. Photography was another passion of the dedicated student. During her studies in industrial engineering, Muriel set up a darkroom in her small apartment and developed unique photographic art. She had no idea that this talent would come in handy later on in her career when she decided to found Lucky Cheeks.

Professional experience and industry knowledge lay the foundation for Lucky Cheeks
Muriel only took the step into self-employment after more than ten years of professional experience as a plant manager and quality manager. In 2007, the industrial engineer set up a successful multi-brand online shop for luxury lingerie. In the following years, she gained valuable experience in this field. Throughout the process, Muriel noticed that there was high demand in the area of high-quality mini thongs.
So, the lingerie expert sold her multi-brand online shop and founded the Lucky Cheeks label at the end of 2013.
Professional experience and industry knowledge lay the foundation for Lucky Cheeks
Muriel only took the step into self-employment after more than ten years of professional experience as a plant manager and quality manager. In 2007, the industrial engineer set up a successful multi-brand online shop for luxury lingerie. In the following years, she gained valuable experience in this field. Throughout the process, Muriel noticed that there was high demand in the area of high-quality mini thongs.
So, the lingerie expert sold her multi-brand online shop and founded the Lucky Cheeks label at the end of 2013.
2013: Lucky Cheeks Mini Thongs: Fair production, high quality


With her lingerie label Lucky Cheeks, the self-made designer began to specialise in luxury mini thongs. The founder attached great importance to fair production conditions and the use of materials sourced in Europe, ensuring that every Lucky Cheek thong met the highest quality standards.
The first three models (Red Flower, Golden Diamond und Ivory Pearl) were produced at a renowned contract sewing shop near Paris.
2013:
Lucky Cheeks Mini Thongs: Fair production, high quality
With her lingerie label Lucky Cheeks, the self-made designer began to specialise in luxury mini thongs. The founder attached great importance to fair production conditions and the use of materials sourced in Europe, ensuring that every Lucky Cheek thong met the highest quality standards.
The first three models were produced at a renowned contract sewing shop near Paris. (Red Flower, Golden Diamond and Ivory Pearl)
The first three models from Lucky Cheeks


2014-2015:
Founder competition "AC²"
In the top-class Aachen city region "AC²" founder's competition, Lucky Cheeks took a well-deserved place among the top 10 competitors.

The first Lucky Cheeks Homepage
Beginning with boutiques and online shops in German-speaking countries, Lucky Cheeks's breath-taking collection of thongs began to conquer the lingerie world.
The Kickstarter campagne
In September 2015, Muriel Klink celebrated her international breakthrough with Lucky Cheeks' extravagant luxury thongs. Customers all over the world began to fall in love with the company's high-quality lingerie. All of this was possible with the help of a successful Kickstarter campaign and the launch of the Lucky Cheeks Queen of Love and Silver Moon models.
2014-2015:
Founder competition "AC²"
In the top-class Aachen city region "AC²" founder's competition, Lucky Cheeks took a well-deserved place among the top 10 competitors.
The first Lucky Cheeks Homepage
Beginning with boutiques and online shops in German-speaking countries, Lucky Cheeks's breath-taking collection of thongs began to conquer the lingerie world.
The Kickstarter-campagne
In September 2015, Muriel Klink celebrated her international breakthrough with Lucky Cheeks' extravagant luxury thongs. Customers all over the world began to fall in love with the company's high-quality lingerie. All of this was possible with the help of a successful Kickstarter campaign and the launch of the Lucky Cheeks Queen of Love and Silver Moon models.
The thongs of the Kickstarter campaign

2016: Lucky Cheeks opens its studio doors


To meet the growing demand for custom-made products and extended size categories, Muriel Klink opened her own small studio in Monschau, Germany in 2016. There, the founder began developing and producing further string variants, such as the Lucky Cheeks Micro String.
Throughout the year, she also developed her Lucky Cheeks online shop.
2016:
Lucky Cheeks opens its studio doors
To meet the growing demand for custom-made products and extended size categories, Muriel Klink opened her own small studio in Monschau, Germany in 2016. There, the founder began developing and producing further string variants, such as the Lucky Cheeks Micro String.
Throughout the year, she also developed her Lucky Cheeks online shop.

2017-2018:
Online presence of the Lucky Cheeks brand grows
With the help of social networks, the extraordinary lingerie brand quickly succeeded in winning over a growing circle of Lucky Cheeks fans. The passionate photographer herself executed all of the artful product pictures and vibrant photo stories for the growing assortment of thongs.
At www.lucky-cheeks.de, the entrepreneur merged her homepage and the 2018 online shop to create a unified Internet presence for the brand. This laid the foundation for further growth.
2017-2018:
Online presence of the Lucky Cheeks brand grows
With the help of social networks, the extraordinary lingerie brand quickly succeeded in winning over a growing circle of Lucky Cheeks fans. The passionate photographer herself executed all of the artful product pictures and vibrant photo stories for the growing assortment of thongs.
At www.lucky-cheeks.de, the entrepreneur merged her homepage and the 2018 online shop to create a unified Internet presence for the brand. This laid the foundation for further growth.
2019:
The Lucky Cheeks picture gallery becomes a real eye-catcher
Through social media, Lucky Cheeks is gaining worldwide attention in the model & photographer community.
This increases the G-String image gallery with breathtakingly beautifully staged photos.

Presentation of mini thongs in animated videos
Supplementary product videos at www.lucky-cheeks.de better conveyed the lingerie's high product quality and were received enthusiastically by fans and customers.
2019:
Presentation of mini thongs in animated videos
Supplementary product videos at www.lucky-cheeks.de better conveyed the lingerie's high product quality and were received enthusiastically by fans and customers.
The Lucky Cheeks picture gallery becomes a real eye-catcher
Through social media, Lucky Cheeks is gaining worldwide attention in the model & photographer community.
This increases the G-String image gallery with breathtakingly beautifully staged photos.
2020-2021:
assortment expansion
Lucky Cheeks also has some innovations in store for 2020: The new Lucky Cheeks crotchless thongs are particularly sophisticated.
In addition, lingerie designer Muriel Klink is working on a range expansion - to match the thongs.
New studio and team expansion
Lucky Cheeks moves to a larger workshop and expands the team, which now consists of 3 seamstresses and an office worker in addition to Muriel.
2020-2021:
assortment expansion
Lucky Cheeks also has some innovations in store for 2020: The new Lucky Cheeks crotchless thongs are particularly sophisticated.
In addition, lingerie designer Muriel Klink is working on a range expansion - to match the thongs.
New studio and team expansion
Lucky Cheeks moves to a larger workshop and expands the team, which now consists of 3 seamstresses and an office worker in addition to Muriel.
2022:
The Transparent Black Kimono

After more than a year of development, Lucky Cheeks presents the matching garment to the thongs, the Transparent Black Kimono ...
2022: The Transparent Black Kimono
After more than a year of development, Lucky Cheeks presents the matching garment to the thongs, the Transparent Black Kimono ...
2023: Image film - IHK Aachen
Source: www.digitsme.com/testimonials
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